A brand without a visual identity system is like a game without rules.  It might seem great while you're in the middle of it, but if an outside observer would probably be confused.  That's fine for children on a playground. But would you watch a game on TV that you didn't understand, whose rules changed on a whim, and where you weren't entirely sure you were watching the same sport as last week?

A visual identity system (VIS) is an important investment which codifies your visual brand.  It sets up rules that will ensure a clean and consistent implementation of your image.  At its most basic, it will establish rules for using your logo, a specific corporate color palette, and the fonts to use in your business.  As we dive deeper into your business, we can help establish photography guidelines, messaging guidelines, advertising examples, and the overall tone you want your business to take.